How it all began

Once upon a time there was a small group of funny, smart and career-driven women who worked in the same workplace. 

During this time, the women bonded over their personal values and believed that they had been brought together for a reason. 

Collectively, their belief in female empowerment in the workplace, passion to call out bullshit when it’s due, and their dark sense of humour meant they started to form a crew of women who also aligned with their beliefs.

The women decided to channel their frustrations into a creative project - harnessing all of their skill sets in a positive way - and thus YOU DO YOU was born.

These women are now the founders of this new business and brand. YOU DO YOU stands for female empowerment, for equal opportunities for all, for ongoing education and of course, a great sense of humour. 


BUY A T-SHIRT. PUT IT ON. LIFE YOUR LIFE.

YOU DO YOU xx